Need B2B marketing example inspiration? Your search ends here
Experienced B2B marketing professionals understand that the business buying journey isn’t always straightforward. Unlike consumer journeys —which typically involve simply adding products to a shopping cart— the marketing funnel and the buying processes of B2B customers are more complex. That’s why when crafting campaign ideas, it helps to look at some of the best B2B marketing examples that have worked in the past. And that’s is exactly what we’ll tackle in this article. We’ll list some of the most notable marketing campaigns in the B2B realm and shed light on what made them so successful. We’ll also talk about the online marketing services and platforms that powered these campaigns and share best practices that you can use in your own efforts. Specifically, we will discuss B2B marketing campaign examples in the following areas: By the end of this article, you will have a better understanding of what it takes to craft a killer B2B marketing campaign. You’ll also learn what strategies and tactics work best for different platforms and how to use various digital channels to your advantage. More importantly, you’ll gain insights and inspiration to fuel your own B2B marketing efforts. Let’s dive in. If you’re crafting a social media campaign for B2B leads and buyers, LinkedIn should be on your priority list of social networks. Not only is it the largest professional social network (with almost 800 million members), LinkedIn is also the most trusted social site on the web. According to Insider Intelligence,73% of LinkedIn users trust the site to protect their privacy and data, compared to just 54% for Facebook. However, t’s important to understand the types of content that work best on a professional social network like LinkedIn. While cat videos and dance challenges reign supreme on platforms like TikTok, LinkedIn is all about helping people improve their work lives. As such, one of the best ways to attract the attention of LinkedIn users is by providing high-value information that they can use at work. The SEO platform Semrush understands this well. The teams at Semrush know that their target audience wants to get better at SEO, so they regularly publish search engine tips and insights. Best of all, the information is packaged in colorful and engaging infographics — making it easy for users to consume the content and share it with their network. Semrush’s approach works really well, and the numbers speak for themselves. Many of the company’s infographics get hundreds of reactions and numerous comments from people talking about how helpful the information is. See if you can follow a similar approach. When running a B2B social media campaign via LinkedIn or Instagram, aim to provide easily digestible, engaging information that your audience can use in their career, and make your posts visually appealing with the use of infographics. Who says business-to-business marketing has to be boring? While it’s true that B2B audiences are more professional than their B2C counterparts, this doesn’t mean that your campaigns have to be overly serious or bland.
