The information and broadcasting ministry took the action after social media users called out the brand Layer’r Shot for ‘encouraging rape culture’.
The Union Information and Broadcasting Ministry on Saturday directed Twitter and YouTube to remove videos of two advertisements of a deodorant brand for “detrimental portrayal” of women. In e-mails sent to YouTube and Twitter, the ministry said that the videos were being widely seen and shared on the two platforms. The advertisements have already been taken off television, after the Advertising Standards Council of India took action on Friday. The government’s decision came after social media users called out the brand Layer’r Shot for “encouraging rape culture” in the advertisements.
