After spending 24 hours with Samsung’s new Galaxy Z Flip 4, Flex Mode is proving its worth.
Yesterday, I walked away from Samsung’s August 10 Unpacked watch party – held at its pop-up store in central London’s Piccadilly Circus (open till the end of the month) – with one of the hottest new smartphones in the world: the Samsung Galaxy Z Flip 4.
After weeks of leaks and teases (both unofficial and official), Samsung was ready to introduce fans to its new foldable duo – the Z Fold 4 and Flip 4 – as well as a new series of wearables; comprised of the Galaxy Watch 5 and the intriguing new Watch 5 Pro, along with the Galaxy Buds 2 Pro too.
The Samsung Galaxy Z Flip 4 – successor to one of 2021’s most interesting and best foldables, the Galaxy Z Flip 3 – is a device that I’ve been particularly keen to get up close with, especially as I spent far more time with the Z Fold 3, last year.
While the Fold series sits at the top of the ladder, both in terms of functionality and price, amidst Samsung’s current phone line-up, the Flip line offers a similarly impressive folding form factor at a much more approachable price; even with the slight increase the Z Flip 4’s price tag brings compared to its predecessor (in some markets, at least).
Of the four launch colors this year’s Galaxy Z Flip 4 arrives in (customizable Bespoke Edition notwithstanding), the device I’m testing comes in the line’s signature Bora Purple; which is an attractive pastel hue, reminiscent of blueberry yogurt… honestly.
