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Apple Is Plotting To Push More Ads To Your iPhone But Claims To Respect Privacy

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Apple has cut down on third-party tracking, but may introduce more first-party tracking of its own.
The last time Teresi reported directly to Cue was in the days of iAd. iAd was Apple’s own advertising network launched in 2010, but the company eventually shut down this venture in 2016. During its time, iAd provided in-app advertisements to third party apps, similar to Google’s in-app ads network. However, nowadays, Apple displays ads only within its own apps, namely the App Store, as well as Apple News and Stocks. Even subscribers to News+ still see ads in the Apple News app, though fewer of them. If Apple does expand its advertising business, we’ll have to see whether the company introduces ads to more of its own apps or takes a second run at providing ads to third party apps. Internal moves and discussions at Apple may indicate that the company is moving to grow its advertising business. Apple already generates around $4 billion in ad revenue every year. However, according to Bloomberg, Apple’s vice president of the ad group, Todd Teresi, is pushing for a significant expansion of the company’s advertising business. His current goal is to boost annual advertising revenue into the tens of billions. Teresi may also be positioned to expand Apple’s ad business in pursuit of this goal, as he recently began reporting directly to the company’s service chief, Eddy Cue, rather than reporting to Peter Stern, Apple’s deputy services head.The last time Teresi reported directly to Cue was in the days of iAd. iAd was Apple’s own advertising network launched in 2010, but the company eventually shut down this venture in 2016. During its time, iAd provided in-app advertisements to third party apps, similar to Google’s in-app ads network. However, nowadays, Apple displays ads only within its own apps, namely the App Store, as well as Apple News and Stocks.

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