Google is fed up and wants Apple to #GetTheMessage and embrace RCS messaging to improve the customer’s experience
Some rivalries seem eternal. The tech sector alone hosts several feuds including a mobile tug-of-war between Apple’s walled-garden iOS and Google’s more open Android operating systems. Fans of either approach love dunking on the other side, but that does not mean there’s no room for common ground. Apple tends to eschew interoperability, even going so far as to degrade the experience of any iOS user who dares to communicate with an unwashed Android phone. Google is fed up and wants Apple to #GetTheMessage and embrace RCS messaging to improve the customer’s experience.Apple initially developed its iMessage platform to replace archaic SMS messaging. iMessage truly has been a revolutionary upgrade by almost all accounts. It encrypts messages end-to-end by default to enhance privacy, hosts high resolution photos and videos, and can be readily accessed from any modern Apple device.
