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Google updates its search engine to demote clickbait

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Google will be making changes to its search engine rankings to promote original content over purely search engine optimized articles that fail to inform and clickbait. Google dominates the search engine market; according to Statista, it accounted for 83.84 per cent of the global search engine market share in July 2022, dwarfing the runner-up, Bing,
Google will be making changes to its search engine rankings to promote original content over purely search engine optimized articles that fail to inform and clickbait.
Google dominates the search engine market; according to Statista, it accounted for 83.84 per cent of the global search engine market share in July 2022, dwarfing the runner-up, Bing, with 8.88 per cent. That translated to 86.5 billion visits in June 2022 alone, as reported by Similarweb.
The change will begin rolling out for English users globally starting next week.

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