Starting October 1, Live Shopping is shutting down with Meta encouraging people to save old streams.
Meta is shutting down yet another service. This time, Facebook Live Shopping will go offline on October 1, 2022.
Starting on that date (opens in new tab), no one will be able to host any new or scheduled shopping live streams. Facebook Live will remain, but you won’t be able to tag products in those videos nor create product playlists, according to the announcement. The social media platform encourages people to save their previous live streams and links to a set of instructions on how to do so (opens in new tab).
Live Shopping is shutting down because Meta wants to focus on Reels as its main video platform. Facebook claims people are watching short-form videos more often and it’s adjusting accordingly. For sellers who still want to live stream, the company is telling people to use Live Shopping on Instagram (opens in new tab), instead. It also recommends people try out Reels and Reels Ads (opens in new tab) to tag their products in their videos.
While live e-commerce isn’t dead on Meta’s platforms, it’s certainly taken a blow.
Facebook Live Shopping is another short lived-product that, some might argue, was cut down prematurely.
