Streaming represented 34.8 percent of total television consumption last month, narrowly edging out cable’s 34.4 percent share. Broadcast viewing accounted for 21.6 percent of the pie.
What just happened? Streaming claimed the largest share of TV viewing in July for the first time ever. Streaming viewership has beat broadcast viewing in the past, but this marks the first time streaming has also trumped cable according to new data from Nielsen’s monthly analysis of television delivery platforms.
Streaming represented 34.8 percent of total television consumption last month, narrowly edging out cable’s 34.4 percent share. Broadcast viewing accounted for 21.6 percent of the pie.
Streaming usage grew 3.2 percent from June and a whopping 22.
