EVGA’s been a rock-solid partner of NVIDIA for decades, but that all ends today, apparently.
In an absolutely gobsmacking bit of news, both Gamers Nexus and JayzTwoCents scored an exclusive press conference with EVGA (along with Jon Peddie Research) where the company’s CEO, Andrew Han, announced that EVGA would be severing its ties with NVIDIA and completely exiting the GPU market. This comes along with allegations toward NVIDIA of “disrespectful” behavior from EVGA’s CEO.
This is a real shocker for the industry. EVGA has long been seen as NVIDIA’s most stalwart partner , as the American company’s graphics cards are exclusively based on Team Green’s GPUs. EVGA was one of the very first board partners that NVIDIA ever had, and the vendor’s mindshare is such that its cards will be the first that many hardware enthusiasts think of when imagining NVIDIA GPUs.
EVGA further says that NVIDIA has “screwed it over” with the GeForce 30 series . The company claims that it is suffering significant losses in the market due to NVIDIA building its own boards and selling its own GPUs. Doing so allows it to price the cards lower than AIBs can, as the partners have additional costs to deal with beyond the price of buying the GPUs from NVIDIA.
The aforementioned YouTube channels broke the news, but EVGA itself hasn’t remained silent on the topic. While there’s no press release, the company made a post to its popular user forums explaining that EVGA will not carry the next-generation graphics cards, that it will continue to support the existing products, and that it will continue to provide the current-generation products.
