Many healthcare providers embed the Meta Pixel in websites to better understand trends and preferences of patients but it turns out Meta can sometimes access the information too.
Advocate Aurora Health (AAH), a healthcare provider with locations in Illinois and Wisconsin, has published a data breach notice to its website. However, rather than being the victim of a ransomware attack or some other form of unauthorized access , AAH has instead attributed the incident to a bit of JavaScript provided by Meta, Facebook’s parent company. The JavaScript in question is known as the Meta Pixel and serves to track user behavior on websites.AAH, like many other healthcare providers, embeds the Meta Pixel in its websites in order to “measure and evaluate information concerning the trends and preferences of its patients as they use our websites.
