Home United States USA — IT Google's new Pixel ecosystem should look to Samsung for inspiration

Google's new Pixel ecosystem should look to Samsung for inspiration

47
0
SHARE

For the Pixel Watch and Tablet to become successful, Google needs an ecosystem that’s as compelling as what Samsung and Apple have to offer.
Samsung has built an Android ecosystem so compelling, it’s hard to switch once you’ve entered it.
Indeed, Samsung has silently built an ecosystem that encourages users to buy matching devices. And while the South Korean company isn’t as aggressive as Apple in this regard, it’s clearly headed in a similar direction. Read more: The Galaxy Book 2 Pro made Samsung’s ecosystem worth my time
Given how seamless the Samsung ecosystem has become, I believe it serves as a solid blueprint for Google to follow with the upcoming Pixel Watch and Pixel Tablet, at least in part. For the first time in years, Google has a hardware portfolio that’s closer to rivaling what Apple and Samsung have to offer. But while the Pixel smartphone series is revered for its imaging capabilities, the success of these upcoming form factors hinges entirely on whether Google can build a cohesive ecosystem. Here’s why.
Samsung’s focus on building an ecosystem may have taken years, but the strategy is now paying dividends. When faced with the prospect of losing functionality, existing owners are unlikely to switch to a competing smartphone maker — let alone a whole different operating system. After all, we’ve seen how Apple won iPhone market share with iMessage.
Samsung’s robust ecosystem comes at the expense of Android interoperability.
Skepticism aside, though, Samsung’s disregard for interoperability has allowed it to craft bespoke experiences.

Continue reading...