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Netflix has announced “Basic with Ads”, a new, cheaper subscription plan that will introduce adverts for the first time since it launched as a streaming service in 2007. Basic with Ads is being rolled out in 12 countries around the world in November, including Australia, the US and the UK.
Basic with Ads will launch in Canada and Mexico on 1 November, then Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea, Spain, the UK and the US on 3 November.
Basic with Ads will cost $7/month in Australia, £4.99 in the UK and $6.99 in the US. For comparison, the current Basic plan – Netflix’s cheapest tier right now – costs A$10.99, £6.99 and US$9.99 each month.
No. Netflix’s COO, Greg Peters, has previously said that a “limited number of movies and TV shows won’t be available due to licensing restrictions”. Netflix estimates between 5% and 10% of titles won’t be available on Basic With Ads to start with depending on what country you are in, and they will work to reduce that over time.
