Array
Twitter owner Elon Musk is experimenting with new video products while trying to best competitors that are luring the social media platform’s users away before major changes occur.
Mr. Musk has floated bringing back short-form video app Vine that Twitter shuttered, discussed providing paying users the ability to post long videos, and is reportedly working on a paid-video feature that charges people to watch content.
Twitter’s renewed attention to video comes straight from the top. The Tesla and SpaceX CEO has polled his audience on Twitter about whether to relaunch Vine and asked how to “make it better than TikTok.”
In defending making people pay to hold the blue badge signaling verification of authenticity and authority on Twitter, Mr. Musk has said customers would also get a new capability to post longer videos.
