We compare Mailchimp and Hubspot, who both offer leading online marketing platforms.
One of the most indispensable tools for any business with an online presence is email marketing software (opens in new tab). This type of software enables brands to easily send email campaigns to connect with customers. Without an email marketing tool, you’d find it too difficult or even possible to create and manage effective email campaigns.
There are many examples of email marketing software, and two of the most popular ones are MailChimp and HubSpot. These are the two names people first think of when you mention email marketing.
We want to see how the two dominant email marketing tools stack against each other. We’ll compare them based on critical factors like pricing, performance, customer support, and features. After reading this review, you can also see our previous MailChimp review (opens in new tab) and HubSpot review (opens in new tab) for more information.
MailChimp is a web-based, software-as-a-service platform. It allows you to create and send emails to as many subscribers on your list. This app offers many email templates designed by professionals to help users create effective email campaigns– you can choose a template that you like and customize it to your tastes. Otherwise, you can use the drag-and-drop tool to create emails from scratch.
MailChimp lets you import an existing subscriber list or build a new email list. To import, download the email list as a CSV file, upload the file to MailChimp, and it’ll automatically extract the email addresses to add to your MailChimp subscriber list. To build a new list, you can create and embed forms on your website– any email address inputted on that form will automatically register in your MailChimp subscriber list.
HubSpot offers similar email marketing tools to MailChimp. It has dozens of templates that you can select and customize to match your tastes. If you’re up to the task, you can use the drag-and-drop builder to create visually appealing emails from scratch. With HubSpot, you can create and send bulk emails that are optimized for every type of device. It also provides an analytics dashboard to monitor critical email campaign metrics like click rate and open rate.
