This week I’m discussing what I’ve referred to as the “data paradox” with my guest is Kimberly Nevala, Strategic Advisor & Advisory Business Solution Manager for analytics firm SAS. Stated simply, the paradox is that despite high levels of interest and investment, most reports show that many companies have not incorporated analytics into their culture – to
This week I’m discussing what I’ve referred to as the “data paradox” with my guest is Kimberly Nevala, Strategic Advisor & Advisory Business Solution Manager for analytics firm SAS.
Stated simply, the paradox is that despite high levels of interest and investment, most reports show that many companies have not incorporated analytics into their culture – to become “data driven.” Without embedding analytics into their processes and culture, they are not getting the full value of their investments in analytics. If analytics doesn’t make a change in your actions and behaviours as a company, how can it deliver real value?
It’s a particularly poignant topic as we are preparing for our annual Analytics Unleashed event on November 17th with our focus being how to drive more results from analytics programs.
