Data.ai’s year-end wrap up projected that consumer spending in-apps would total $129B, with the majority spent on games.
A 2022 end of the year report from Data.ai projects that consumer spending on in-app purchases and consumables will hit $129 billion. This marks a slight contraction in the market, down 2% from 2021’s $131 billion.
Given the downward economic pressure on the market, this slight dip is expected. Another factor driving this change is fewer COVID-19 restrictions. Consumers are spending more of their disposable income on experiences than they have been since 2020.
Apple’s App Store continues to drive more spending than Google Play. In-app spending on iOS is expected to total $83 billion while Android will account for the remaining $46 billion.
Both Apple’s App Store and Google Play felt the market cooling off.
