The streaming giant is ramping up plans to stop you from sharing your Netflix account with others.
Netflix has confirmed when its password sharing crackdown program will officially begin.
Announced as part of its Q4 2022 earnings report (opens in new tab), Netflix revealed it’ll start rolling out its paid sharing feature “more broadly” in Q1 2023. In simple terms? Netflix will begin cracking down on password sharing between households by March, which is when its Q1 2023 phase ends.
Netflix had reportedly aimed to implement the measure by the end of 2022. Evidently, it missed that deadline, but that hasn’t stopped it from proceeding with its plans to stop your friends and family using your account. You know, if you’ve shared your password and account details with them.
So, why is Netflix calling time on password sharing? Essentially, the streaming company claims that it’s weakening their position as the world’s best streaming service. Or, in Netflix’s terms, the extensive sharing of passwords between millions of people “undermines our long term ability to invest in and improve” its platform.
Unsurprisingly, Netflix doesn’t expect its password crackdown program to be popular. The scheme was trialled in parts of Latin and South America last year, but it didn’t go down well with subscribers across both regions. Netflix’s attempts to coax users to sign up to its “add an extra member” feature didn’t help matters, either. The add-on, which allows customers to add separate households – and all its occupants – to their accounts for a small fee further confused matters.
