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Pricing at AMC theaters is about to change for moviegoers. The movie theater chain announced Monday that customers will now pay more for better seats, much like they would at a live theater venue.
Seating tiers will be broken into three levels of sightline: standard, preferred, and value. The majority of the seats in an auditorium will be considered standard sightline and will retail for “the traditional cost of a ticket.”
Value sightline seats will primarily consist of front-row seats and ADA-accessible seats, and will retail for less than standard seats. You have to be an AMC Stubs member to take advantage of the discount, but you can do so with the free version of the rewards program.
Preferred sightline seats will primarily consist of seats in the middle of the auditorium, and will retail for “slightly” more than standard seats.
