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Apple could add a new iPhone tier to its lineup called “Ultra” that would be more expensive than its Pro and Pro Max models, according to a Bloomberg report Sunday. The new tier of iPhone could be released alongside the iPhone 16 lineup in 2024, the report says.
The company has already used the Ultra name to differentiate its top-model smartwatch, the Apple Watch Ultra, and the top version of its M1 processor. The report said Apple has internally discussed adding an Ultra model iPhone, but how this model would be different from the Pro and Pro Max iPhone models — besides its price — is unknown at this time.
