Wallets at the ready? Apple’s Tim Cook may have just signaled that an upcoming, even more expensive iPhone model will launch in the future.
Apple hinted at plans to debut a more expensive line of phones soon, according to a report from Bloomberg’s Mark Gurman, just in case the current range isn’t quite as expensive as you’d like. If accurate, a new type of iPhone will start rolling out this year as the company reorganizes its smartphone lineup after the commercial failures of the iPhone 12 mini and 13 mini models, as well as that of the iPhone 14 Plus.
The report comes from a statement by Apple CEO Tim Cook during an investment earnings call last week. Cook noted that Apple’s customers were more likely to pay more for higher-specification iPhones than ever before, saying: “I think people are willing to really stretch to get the best they can afford in that category.
