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Tesla CEO Elon Musk drives the Tesla Model S at the car’s unveiling in Hawthorne, Calif., on March 26, 2009. A California billionaire is responsible for the ad attacking Tesla’s self-driving software that is running during the Super Bowl.
A California tech billionaire is behind the eye-catching Tesla attack ad running during the Super Bowl.
The Dawn Project, founded by Dan O’Dowd, bought ad time in multiple markets across the U.S., including Sacramento; Washington, D.C.; Austin, Texas; Tallahassee, Florida; and Atlanta. The 30-second spot allegedly shows Tesla’s controversial “Full Self-Driving” software. The tech, which has been released to 400,000 users in North America, allows cars to navigate city and residential streets without human input. There are currently multiple National Highway Traffic Safety Administration investigations into whether Tesla’s self-driving technology played a role in crashes, including an eight-vehicle crash on the Bay Bridge in January. Surveillance footage of the crash showed the Tesla braking suddenly.
The Super Bowl ad shows a Tesla allegedly using Full Self-Driving technology drive past a school bus letting off children, blow past a road with closure signs and slam into two mannequins representing children crossing the road.
