Fed up with Edge adverts? You’re not going to like Microsoft’s latest shenanigans in Windows 11.
Windows 11 (and 10) users are experiencing quite a barrage of advertising for Edge of late, as Microsoft rather unwisely seems to be dead set on trying to push folks to use the browser rather than Chrome (or other rivals).
Windows Latest (opens in new tab) spotted a fresh couple of ad-related initiatives, the first of which is an expansion of something we recently reported on.
That would be the pop-up that Microsoft pushes on those using Edge when they travel to the Google Chrome download page, in a very unsubtle attempt to persuade against this act of browser defection.
Previously, the pop-up involved telling users that Edge employs the same tech as Chrome (both are Chromium-based), but with the “added trust of Microsoft” (and it was followed up by a large banner advert, albeit only in testing).
Now, however, that initial pop-up has a bit added on the bottom noting that by clicking the ‘Browse securely now’ button, you’ll make Edge your default browser, and that this offer is “valid for 1 person/account within first 14 days of joining.”
Offer? What now? We’ll come back to discuss this odd situation in a moment.
Windows Latest also points out that another fresh line of attack for driving Edge adoption is aimed at those who have the Edge bar turned on (an experimental feature that consists of a small floating bar).
