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Samsung made a lot of impressive announcements during its Galaxy S23 launch event last week. But an out-of-the-blue partnership with Qualcomm and Google on an upcoming mixed-reality platform certainly caught fans off guard. The new “XR” technology is an umbrella term for the intersection of AR, VR and mixed reality, or MR.
In a year that’ll see a new PlayStation VR headset, a new HTC Vive VR headset, a new Meta VR headset and likely a first-ever Apple VR headset, how will this Samsung product (or products) end up changing the game, and when could it arrive?
Samsung’s on-stage announcement was incredibly vague, with Google’s Hiroshi Lockheimer, head of Android, and Qualcomm CEO Cristiano Amon promising new hardware and software that’ll bring new experiences. But Samsung’s and Google’s histories in VR (and AR), along with Qualcomm’s major presence in the field, can point to some answers. So, too, can the last major Google and Samsung partnership two years ago, on smartwatches.
In 2021, Google’s partnership with Samsung began a rethinking of its smartwatch lineup, which also led to a Pixel Watch last fall. It’s likely that this new Samsung-Google-Qualcomm partnership could play out in a similar way in AR and VR. In this instance, though, both Google and Samsung will be making long-overdue returns to the VR/AR spaces they’ve both stepped away from for several years.
Here’s why Samsung and Google entering the field makes sense, and is even sorely needed.VR and AR needs to work with phones again
VR goggles used to work with phones, half a decade ago. Back in the days of the Samsung Gear VR and Google’s Daydream View, you’d drop a phone into a cheap set of goggles that would use the device as a VR screen. It was a fun novelty back then, and greatly expanded access, but also had its limits. In 2023, oddly, VR headsets barely work with phones at all.
It’s annoying because most of us live our lives on our phones. VR, meanwhile, tends to stand alone. The Meta Quest 2 has slowly developed hooks into phones via its pairing app, but doesn’t have nearly enough cross-device intelligence.
Qualcomm has been trying to solve this idea already on its own. Via an early wave of AR glasses and certain Android phones, the company has been developing tools to bridge apps and experiences, and also have glasses directly connected to phones.
