The new yellow iPhone is “better” than the old iPhone 14 because Apple is playing mind tricks on you! Everyone is talking about what might be the worst Apple deal ever.
While on the surface it looks like a simple marketing injection aimed to boost interest in the six-month-old iPhone 14 until it’s time for the new iPhone 15, I have a suspicion that Apple’s color refresh manages to do more than just offer one more option for those looking to buy the latest iPhone.
Cupertino’s “spring color” tradition dates back to 2020 when the iPhone 12 series of phones were joined by a bright purple iPhone (many loved this one). Then, in the spring of 2022, the iPhone 13 lineup was extended thanks to the addition of a dark green model, and it’s now time for the biggest Minion fans to rejoice, as they get a bright yellow iPhone that jumps a season, looking like summer itself!
See, I don’t need a yellow iPhone. No one does. In fact, no one needs a black, white, purple, red, or blue iPhone either – 95% of us keep our phones in cases. But when I saw the yellow iPhone, it… spoke to me. It’s so new, yellow… So… unnecessarily fresh-looking!
Yes, I’m ashamed to admit that for a split second even I, the tech nerd (who’s supposed to be immune to marketing games), thought of getting the new yellow iPhone!
Of course, I quickly remembered I already have an iPhone 13 (red, not yellow). And then I instantly thought of the iPhone 15, which comes out in six months from now, and that the same iPhone 15 is shaping up to be a far better buy than the iPhone 14, which might be actually Apple’s worst upgrade ever (a different story on that is in the works).
But for now, here’s why you should be a bit more careful when it comes to Apple’s colorful mind games. Also, I’m throwing in some practical advice (from personal experience) on how to keep your old iPhone looking fresh without having to spend another $800 for a yellow paint job – if you’re that crazy.
