The report says the high-level executives at Vivo have discussed merging teams like brands and media strategies.
Vivo launched its sub-brand iQOO in 2019 in China, and later it came to India in 2020.
The two companies shared R&D facilities, a channel system, a supply chain, and more.
The aim behind the integration is said to be reducing costs and increasing efficiency.
Chinese smartphone brand Vivo is planning to integrate its independent sub-brand iQOO into its main business in order to reduce costs and increase efficiency, according to a report by Chinese publication 36 Krypton. The two companies already share R&D facilities, a channel system, a supply chain, and much more; however, the brands had different approaches to planning, user operation, media strategy, word-of-mouth promotion in the station, and e-commerce.
