Back in March, Samsung shocked Google employees when the Korean giant said it was considering switching its devices’ default search engine to Bing, writes the New York.
In context: Mobile consumers have come to expect a Samsung device will use Google as the default search engine, but that could change to Bing in the future. Thanks to Microsoft’s addition of AI smarts to its search engine, Bing has become a lot more alluring to device makers, and that’s sent Google into a “panic.”
Back in March, Samsung shocked Google employees when the Korean giant said it was considering switching its devices’ default search engine to Bing, writes the New York Times.
Samsung’s contract with Google is worth around $3 billion annually, hence the “panic” in the company’s ranks upon hearing that it could lose out to Microsoft.
Google remains the most popular search engine globally by a considerable margin. Statcounter places its market share at 93%, with second-place Bing just under 3%, so why would Samsung want to switch sides? Bing’s new AI capabilities are likely the main reason.
