Despite concerns about the Vision Pro’s price and short battery life, Apple could still end up selling a modest number of units next year, mostly to developers and enterprise customers.
As many expected, Apple finally and officially entered the realm of mixed reality with the unveiling of its Vision Pro headset during WWDC 2023 this week. And also as anticipated, it’s not cheap by any stretch of the imagination—there’s a clip going around of mild groans as Apple revealed the headset’s $3,499 price tag. Despite the semi-sticker shock, Apple is forecast for ship 200,000 Vision Pro headsets next year.That figure comes from TrendForce, a market research and intelligence firm with a pulse on various product segments, including IC production, memory technologies (DRAM and NAND flash), display panels, and an assortment of consumer electronics (smartphones, tablets, laptops, wearables, and so forth).According to TrendForce, the Vision Pro is „poised to revolutionize the AR/VR market with its sleek design and high-performance capabilities.
