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Bed Bath & Beyond's Owner Decides to Take Its Name

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Bed & Bath & Beyond will live on, online at least, after Overstock.com acquired the bankrupt retail chain’s intellectual property assets for $21.5 million. The online.
Bed & Bath & Beyond will live on, online at least, after Overstock.com acquired the bankrupt retail chain’s intellectual property assets for $21.5 million. The online retailer Overstock.com is dumping its name online and will become Bed & Bath & Beyond, which declared bankruptcy earlier this year. Overstock.com’s CEO Jonathan Johnson told the AP on Thursday that the company is considering changing its corporate name but won’t make any decisions until after it digests the assets. « Overstock » apparently confuses some consumers anyway.

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