Google today announced it is using a diffusion-based AI model to enable a new virtual try-on shopping feature in Search.
Continuing the product update streak from the Google I/O development conference, Google today announced it is adding virtual try-ons to Search.
Available starting today for shoppers in the U.S., the capability will make buying clothes online a tad easier. However, instead of superimposing the digital version of an outfit on the buyers’ virtual avatars, much like what many brands have done, the company is using generative AI and producing highly detailed portrayals of clothing on real models, with different body shapes and sizes.
“Our new generative AI model can take just one clothing image and accurately reflect how it would drape, fold, cling, stretch, and form wrinkles and shadows on a diverse set of real models in various poses. We selected people ranging in sizes XXS-4XL representing different skin tones, body shapes, ethnicities and hair types,” Lilian Rincon, senior director of product management at Google, said in a blog post.So, how is generative AI enabling virtual try-ons?
Most virtual try-on tools in the market create dressed-up avatars by using techniques like geometric warping, which deforms a clothing image to fit a person’s image/avatar.
