Intel has just announced that it’s rebranding its processor line, starting with the upcoming Meteor Lake CPUs. Here are all the changes.
Intel has just made a pretty significant announcement — it’s rebranding its processors. Starting with Meteor Lake CPUs, Intel’s consumer processors will bear a new name: Intel Core and Intel Core Ultra. However, the most noticeable change is that Intel is dropping the “i” in its naming scheme.
The change might somewhat subtle on the surface, but it also says something meaningful about the state of the industry and Intel’s role.
With the new naming convention, Intel no longer seems to have a distinct branding of its own. Instead, it sounds a bit like a blend of what AMD and Apple are doing. Seeing as Apple computers used to run on Intel silicon, but Apple has now fully migrated to its own M2 chips with the recent addition of the Mac Pro, it certainly feels like Intel is losing at its own game. At the very least, Intel doesn’t think its brand means what it used to for the average buyer.
It now borrows from AMD (which may have initially borrowed from Intel, so we’ve gone full circle) and from Apple. We have the 3/5/7/9 tiers with no additions, just like AMD. There’s no mention of generation, and lastly, the Core Ultra is an unfortunate choice seeing as Apple also uses Ultra for its top chips.
