Netflix in May started cracking down on password sharing in the United States, and the decision has worked in the company’s favor, according to.
Netflix in May started cracking down on password sharing in the United States, and the decision has worked in the company’s favor, according to subscriber data shared today by analytics company Antenna (via The Wall Street Journal).
Just after putting an end to multi-household password sharing in the United States, average daily signups to Netflix reached 73k per day, a 102 percent increase from the prior 60-day average. Netflix saw close to 100,000 daily signups on both May 26 and May 27, beating out signups even during COVID lockdown periods.
Netflix did see an increase in subscription cancelation following the policy change, but the number of people canceling did not beat the number of new signups that the company received.
