Meta is working on the ability to let users directly download Android apps from Facebook ads. But we’ve got a number of concerns.
Meta will allow European users to directly download Android apps via Facebook ads.
The company will start a pilot program later this year with a selection of developers.
There are a few reasons why we’re skeptical of Android apps being hosted on Facebook.
Meta already owns the world’s largest social network in Facebook, along with juggernauts like WhatsApp, Oculus, and Instagram. Now, it looks like the company wants to get in on the app store action.
The Verge reports that Meta is working on plans to let users in the EU download Android apps via ads on Facebook. The outlet asserts that this pilot program will kick off later this year with a handful of developers.
It’s believed that Meta is taking this approach due to the EU’s Digital Markets Act, which effectively forces Apple and Google to allow alternative app stores on their mobile platforms.
