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WhatsApp launches new feature 'Channels' for broadcast messages

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Meta-owned WhatsApp on Thursday launched a new feature called — «Channels» within the app for broadcast messaging, i.e., a simple, reliable and private way to receive important updates from people and organisations.
Meta-owned WhatsApp on Thursday launched a new feature called — «Channels» within the app for broadcast messaging, i.e., a simple, reliable and private way to receive important updates from people and organisations.
The company said that it is building Channels in a new tab called Updates, where users will find Status and channels they choose to follow — separate from their chats with family, friends and communities.
«Channels are a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls. To help you select channels to follow, we’re building a searchable directory where you can find your hobbies, sports teams, updates from local officials, and more,» WhatsApp said in a blogpost.

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