Apple is considering hiking the price of the iPhone 15 Pro when it launches in the fall, despite holding the launch price steady for the last four years.
Apple is expected to manufacture a slightly smaller number of iPhone 15 handsets compared to the iPhone 14 last year, but the company is eyeing an increase in revenue when the device launches in the fall.
How? Because it’s considering increasing the cost of the iPhone 15 Pro models.
News of the possible price rise for the iPhone 15 Pro and iPhone 15 Pro Max comes via a Bloomberg report on Monday, which cited “people familiar with the matter.”
It chimes with a report last month from The Economic Times that suggested the entire lineup could see an increase of 10% to 20%, though Bloomberg’s report doesn’t say by how much the prices might increase by.
