Array
With brightly colored bottles, a range of sweet flavors and backing by popular YouTube stars Logan Paul and KSI, PRIME energy drinks are hugely popular among children and teens. They are vegan and low calorie and contain electrolytes − and more than six times the amount of caffeine as a Coke.
That last part is worrying lawmakers.
Sen. Charles Schumer, D-N.Y., called on the Food and Drug Administration on Sunday to investigate PRIME because of dangerously high caffeine levels. In a letter, Schumer alleges that unclear marketing targeting young people leads parents to purchase a “cauldron of caffeine” for their kids, The Associated Press reported.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy − it’s a beverage,” Schumer said. “But buyers and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
PRIME, an energy drink that was launched by the two influencers last year, says it aims to “refresh, replenish and refuel” customers with the signature bottled drinks, according to the company’s website.
