Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.
Starting today, members of Roblox’s UGC Program will be able to sell customized avatar bodies and standalone heads. These new customization options will give players even more ways to express themselves on the platform. The value of identity expression
Avatars are a key part of the Roblox experience; approximately 40% of its monthly active users visit to update their avatars.
Moreover, this is a key component of the platform’s business. In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.
“On Roblox, your avatar represents your identity and how you express yourself. Bodies and heads are no exceptions to that. By opening this up to the UGC Program and soon anyone on the platform, you will have more options than ever before to have your avatar reflect who you truly want to be on Roblox,” said Manuel Bronstein, chief product officer at Roblox, in a statement to GamesBeat.
