Amazon Prime Video is the latest streaming service to add advertisements to its platform. It’s set to start rolling out early next year. Here’s what we know.
Amazon is the latest streaming platform that is pushing ads into its video-watching services while simultaneously pushing for a pricier tier to achieve an ad-free experience. Starting early next year, Prime Video will start showing “limited advertisements,” the company says in an official update note. The only consolation here is that Amazon will be least aggressive when it comes to shoving ads in viewers’ faces.
“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers,” promises the company. Ads will start appearing to Prime Video users in the U.S., U.K., Germany, and Canada early next year, and will expand to subscribers in Australia, France, Italy, Mexico, and Spain late in 2024.
