Apple is expected to unveil its next iPhone during the annual showcase at its Cupertino, CA headquarters.
— Apple is expected to take the wraps off its next iPhone on Tuesday during what has become an annual late summer rite aimed at giving more people more reasons to buy the technology trendsetter’s marquee product.
The showcase at Apple’s Cupertino California, headquarters comes as the company is mired in a mild slump that has seen its sales drop from last year in three consecutive quarters – with management signaling another downturn is likely during the current quarter that will be capped with the release of its iPhone 15 lineup. The malaise is a key reason Apple’s stock price has dipped by nearly 10% since mid-July, dropping the company’s market value below the $3 trillion threshold it reached for the first time earlier this summer.
As has been case with Apple and other smartphone makers, the next model isn’t expected to make any major leaps in technology. The array of iPhone 15 choices, likely to range from lower-priced basic models to more expensive premium versions, are expected to consist of mostly incremental advances to the device’s chips, battery and cameras.
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The basic iPhone 15 models also may be redesigned to include a shape-shifting cutout on the display screen that Apple calls its « Dynamic Island » for app notifications – a look that was introduced with last year’s Pro and Pro Max devices.
