Microsoft reportedly tried to sell Bing to Apple back in 2020. However, the Cupertino firm opted to continue usage of Google Search in its ecosystem.
Although Bing has been making the headlines lately due to integration with artificial intelligence (AI) technologies, the search engine still only commands a small market share, especially compared to Google. However, Microsoft continually attempts various techniques to capture more of its target audience. Now, it has been revealed that the company once tried to sell its Bing search business to Apple.
A report by Bloomberg claims that Microsoft approached Apple in 2020 to sell off its entire search business. Executives from both firms allegedly met to discuss this possibility, but talks didn’t go past the « exploratory » stage.
