Viewership among girls aged 12 to 17 skyrocketed 53% increase from the average of Sunday Night Football’s first three weeks, and also soared among adult women, with total viewership peaking at some 29 million in the second quarter.
Topline
Sunday night’s matchup between the Kansas City Chiefs and the New York Jets was the most watched Sunday television show since the Super Bowl in February, according to NBC, peaking at 29 million viewers—likely thanks to Taylor Swift and her entourage being in attendance to cheer on rumored boyfriend Travis Kelce.Key Facts
The game—in which the Chiefs had a down-to-the-wire victory over the Jets—averaged about 27 million viewers, NBC said in a release, up from the 24.3 million viewers who tuned in to watch the first game featuring Swift in the stands last week on Fox.
NBC estimates there were about 2 million more female viewers Sunday than in past weeks, with viewership among girls aged 12 to 17 seeing a 53% increase from the average of Sunday Night Football’s first three weeks, viewership among women 18 to 24 up 24% and up 34% among women 35 and older.
