IBM said Thursday it was suspending advertising after its ads appeared near pro-Nazi posts.
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Apple and Disney joined a group of major advertisers pausing ads on billionaire Elon Musk’s social media platform X this week after Musk promoted a post that claimed Jewish communities that reject antisemitism show “hatred against whites,” multiple outlets reported.Key Facts
Film distribution company Lionsgate also paused its ads, though a company spokesperson did not say why it was suspending its ads or how much it was spending on X advertising.
International Business Machines Corp., better known as IBM, also paused its ads on X following a report from left-wing watchdog Media Matters for America that found ads for Apple, IBM, Oracle and Xfinity appeared beneath posts denying the Holocaust and praising Adolf Hitler—IBM said in a statement to Forbes the company has “zero tolerance for hate speech and discrimination.”
Forbes has contacted Apple, Disney and Lionsgate for comment.
Musk, the billionaire owner of SpaceX and Tesla, faces heavy criticism for his response to an X user who claimed “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.
