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Elon Musk's X Faces Backlash as Major Brands Apple and Disney Flee Amid Antisemitism Row

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The controversy highlights concerns over X’s content moderation and its ability to maintain a safe environment, prompting advertisers to suspend spending on the platform.
Major advertisers, including tech giant Apple and entertainment powerhouse Disney, are pulling away from Elon Musk’s revamped social media platform, X, due to a surge in antisemitic content. Critics had previously warned about the potential consequences of Musk’s control over Twitter, now transformed into X, and it seems their fears are materializing.
X’s content policy ostensibly prohibits the dissemination of antisemitic and pro-Nazi content, explicitly banning content that references violence towards protected categories or victims, including genocides such as the Holocaust. However, antisemitic content continues to thrive on the platform, raising concerns about the effectiveness of X’s content moderation.
The controversy reached new heights when Elon Musk himself responded to a tweet echoing racist and antisemitic conspiracy theories, including the “great replacement” theory.

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