Ubisoft has updated its subscription model, and said consumers need to be „comfortable with not owning [their] game“. U…
Ubisoft has updated its subscription model, and said consumers need to be „comfortable with not owning [their] game“.
Ubisoft+ will now feature two revised tiers. Ubisoft+ Premium (£14.99/$17.99 per month) will include all new releases and – in some cases – early access to games alongside premium editions, monthly rewards and more. Ubisoft+ Classics on PC, meanwhile, is a brand new curated selection of popular back-catalogue and live games (£6.99/$7.99 per month).
Director of subscription Philippe Tremblay told GamesIndustry.biz there is „tremendous opportunity for growth“ for subscription models, but the mindset of consumers needs to change.
„One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That’s the consumer shift that needs to happen,“ he said.
„They got comfortable not owning their CD collection or DVD collection. That’s a transformation that’s been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don’t lose your progress. If you resume your game at another time, your progress file is still there.
