The final line of defense against his renomination is crumbling.
That slight hesitation about fully confronting the GOP’s fearsome front-runner has been the consistent attitude of Haley’s campaign. Haley, the former South Carolina governor, has shown impressive political skills and steely discipline to outmaneuver a large field of men and emerge as the most viable remaining alternative to Trump. She has displayed fortitude in soldiering on against Trump as a procession of Republican elected officials have endorsed him for the nomination over the past few weeks. And beginning with her speech last Monday night after the Iowa caucus, Haley has turned up the volume on her own criticism of Trump, yoking him to Biden as too old and divisive. “With me, you’ll get no drama, no vendettas, no vengeance,” she told the crowd on Friday night.
But in this possibly decisive week of the GOP race, Haley has made clear that she will go so far and no further in criticizing or challenging Trump, just as Sununu did with his telltale if. Tuesday’s New Hampshire primary realistically represents the last chance for Haley to stop, or even slow, the former president’s march to his third consecutive GOP nomination. If Trump wins, especially by a big margin, he will be on a glide path to becoming the nominee. Nothing Haley has done this week reflects the gravity of that moment. “She’s got to swing for the fences and so far she’s just throwing out bunts,” Mark McKinnon, who served as the chief media adviser to George W. Bush’s two presidential campaigns, told me.
Many New Hampshire political leaders resistant to Trump fear that Haley has not done nearly enough to generate a surge of turnout among independent voters—known locally as “undeclared voters.” Mike Dennehy, a longtime GOP strategist in New Hampshire, says that Haley’s messaging to these undeclared voters has lacked enough urgency to generate the brushfire of excitement she needs among them. “In my opinion, she’s not doing what she needs to do to connect with independent voters,” Dennehy told me. Haley, he believes, should be framing the choice to New Hampshire voters much more starkly, telling them: “It’s the end of the road here; I’m your last chance to stop a Trump-Biden rematch.” Haley fleetingly raised that argument in her remarks following the Iowa caucus, but it has receded as she’s reverted toward her standard stump speech in New Hampshire.
McKinnon and Dennehy know something about New Hampshire presidential campaigns that catch fire among independents. Dennehy was the New Hampshire campaign manager for then–Senator John McCain when he stunned George W. Bush, McKinnon’s candidate, in the 2000 New Hampshire primary. Bush arrived after a big win in the kickoff Iowa caucus and held a commanding lead in national polls. On the day of that New Hampshire primary, I had lunch with McKinnon; Matthew Dowd, the campaign’s voter-targeting guru; and Karl Rove, Bush’s chief strategist. They were relaxed, confident, and starting to kick around ideas for how they would contest the general election, while I scribbled in a notebook. Then halfway through the lunch, Rove took a call, abruptly left the table, and never came back. The reason for his sudden summons back to campaign headquarters became apparent a few hours later: McCain that night beat Bush among independent voters by three to one, exit polls found, and won the state overall by nearly 20 percentage points.
In retrospect, McKinnon said, the Bush campaign should have seen what was coming. “McCain was definitely on fire; you could feel it on the ground,” he told me. For months McCain had held lengthy town halls across the state, answering questions for hours and then driving to the next event on the “Straight Talk Express” campaign bus, taking questions from reporters for hours more. He was provocative, funny, unfiltered, and unafraid of challenging Republican orthodoxy. “He was entirely authentic, entirely accessible; he was campaigning like he was running for governor of New Hampshire, steely, granite-like,” McKinnon recalled.
Like McCain, Haley has burrowed into New Hampshire with months of grassroots events. But the similarities stop there. Haley’s town halls are much more structured and controlled; sometimes she doesn’t even take questions from the audience. Her interactions with reporters are limited and often stilted. And she made a choice this week to reject debates by ABC and CNN unless Trump also participated, which forced the sponsors to cancel the sessions. Some Republican strategists are sympathetic to her decision not to appear again with Florida Governor Ron DeSantis, but more of the people I spoke with believe that by withdrawing, she forfeited the biggest platforms she would have had this week to drive a message to New Hampshire voters.
