Toyota wants to rename the grab handle in the new 2024 Tacoma TRD Pro in its latest Super Bowl commercial. What do you call yours? Watch the spot here.
Super Bowl commercials are often as innovative and thought-provoking as they are entertaining. This year’s Toyota Tacoma entry gives us something to ponder as it provides creative new names for our car’s grab handles.
While automobile grab handles can provide other functions, such as a place to hang a clean shirt and attach a dog leash, their primary function is providing something to hold on to. Grab handles make getting in and out of cars and trucks easier, and the Toyota Tacoma Super Bowl commercial proves that holding them provides security.
Of course, grab handles already have various names, but none are more creative than those provided by the Toyota Tacoma commercial.
