At this year’s Adobe Summit, the graphics and imaging giant announced the evolution of its Firefly image creation tool into a suite of business-focused applications. From content.
Forward-looking: Using generative AI to create large chunks of text is certainly interesting, but there’s something particularly compelling about entirely new images generated from a simple text prompt. It’s not surprising then that GenAI graphics tools have been a source of fascination for the last year or so. What’s interesting now is that just as the early experiments with text-based GenAI tools are quickly evolving from interesting exercises to essential real-world applications, so too is the world of generative graphics.
At this year’s Adobe Summit, the graphics and imaging giant announced the evolution of its Firefly image creation tool into a suite of business-focused applications. From content production to custom models and integrated AI assistants, the new offerings are intended to give businesses different ways to integrate generated graphics into their environments.
A new application called GenStudio pulls together two sets of capabilities that Adobe has been developing over the years: its widely recognized image editing tools and its ad campaign management and reporting – into a single application. GenStudio can leverage the image creation and editing capabilities of an enhanced version of Firefly and then also track how effectively those assets perform against certain metrics that the organization wants to measure.
On the content creation side, Adobe is adding the ability for companies to train the generation tool with as little as 20 images. These custom models will then let companies create new content and marketing material with their signature elements and unique graphic style, which could be a huge time saver for existing staff.
