Sony’s secret is finally out
Sony is one of the biggest heavyweights in the audio world. It’s the maker of the best headphones and even stands out among the highly congested Bluetooth speaker space, carving out a spot in the best waterproof speakers. While its consumer business as a whole doesn’t have a completely flawless track record, it has made a name for itself as delivering the best-in-class when it comes to audio.
But a lot of its rivals are closing the gap in the race to balance innovative features, increasing support for hi-res audio quality and minimal designs all with an appealing price point, so to keep pace with the fast cycle of consumer tech Sony is kicking off 2024 with a brand new audio product range built around a particular frequency, one it believes to bring the “ultimate vibe”.
What is this new special sound? Well, it’s not exactly new, more like a throwback to the 2021 released WH-XB910N mid-range headphones that were factory tuned to deliver an extra oomph for bass-heavy listeners. It’s called Ult Power Sound and if you’re a fan of genres like hip-hop, metal, funk, blues, jazz, edm and you find yourself always looking for this one particular EQ setting to tune up, then you’re going to love Sony’s new line of booming speakers and headphones.
Tune into Sony’s live new products announcement below via YouTube.Sony Ult Wear: new mid-range hi-res headphones
Let’s start with the headphones. If you’ve seen the rumors about Sony planning to launch new mid-range headphones that would specialize in hitting those low notes, I can now officially tell you those are finally here.
