Sony’s 2024 TVs are getting brighter and easier to remember as new models are now united under the Sony Bravia brand.
It’s a new era for Sony. The company, once famous for its horrible product names that more closely resembled serial numbers, has finally landed on a simple naming convention. Take its new 2024 TVs, for instance. Every new model is now called “Bravia,” with a single digit to denote where it stands in the lineup.
The simplified naming convention also applies to the company’s 2024 soundbar lineup, with the hope that buyers will want to pair their new Bravia TV with a matching new Bravia Theater soundbar.
The newest 2024 flagship TV is the Bravia 9, a 4K mini-LED model that joins the existing QD-OLED A95K and 8K mini-LED Z9K as the company’s very best TVs. Other new models include the Bravia 8, Bravia 7, and Bravia 3.
As with the flagships, Sony’s premium and mid-tier offerings will, for now, be a combination of existing models and the new Bravia-named TVs. Eventually, however, it will be an all-Bravia world.
Sony says select new models are available for preorder starting April 17, but no time frame for deliveries was offered.
The names may be new, but these TVs are effectively the next generation of previous Sony models. All of the new Bravia TV models include a Google TV interface with Google Assistant, access to the Sony Pictures Core app, and support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X. Plus, there’s also Sony’s Game Menu and PlayStation 5-exclusive technologies like Auto HDR Tone Mapping and Auto Genre Picture Mode. All of the new Bravia models have Chromecast built-in, Apple Air Play 2, and Apple Home Kit support.
At Sony’s launch event for the new TVs, Amazon Prime Video’s vice president of technology, B.A. Winston, was on hand to announce that the Bravia 7, 8, and 9 models will be among the first to offer the Prime Video Calibrated mode. Similar to the existing Netflix Calibrated Mode, it will automatically adjust picture settings based on the content being viewed, including live sports, marking the first time an automatic calibration mode has been applied to this type of content.
Here’s how the lineup breaks down.2024 Sony Bravia 9 (mini-LED)
85-inch, $5,500
75-inch, $4,000
65-inch, $3,300
Sony’s newest flagship 4K TV goes head to head with its previous flagship — the QD-OLED A95K.
