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Amazon looks set to launch a paid-for, generative AI-powered Alexa this year

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Reports that Amazon is considering introducing a subscription-based Alexa tier featuring the latest generative AI tech have been swirling for years. Amazon hopes that such a version.
In brief: Would you be willing to pay a subscription fee for Alexa if Amazon infused its aging assistant with generative AI? Probably not, but the tech giant is reportedly going to do it later this year anyway. The paid-for Alexa will be optional, though; the current version isn’t going away.
Reports that Amazon is considering introducing a subscription-based Alexa tier featuring the latest generative AI tech have been swirling for years. Amazon hopes that such a version will be able to match the abilities of ChatGPT and similar chatbots.
According to CNBC sources, the more conversational version of Alexa will launch later in 2024. Amazon has yet to decide how much to charge for the tier, but it won’t be included in the $139 Prime subscription.

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