As we’ve come to expect, Apple’s Let Loose event included an advert for the product on show, the iPad Pro. The commercial has the high production values.
A hot potato: Apple has a very long history of creating memorable commercials, from the iconic « 1984 » ad that introduced the Macintosh computer, to the « Get a Mac » campaign starring Justin Long and John Hodgman. Its new ad for the iPad Pro, however, is likely to be remembered for the wrong reasons.
As we’ve come to expect, Apple’s Let Loose event included an advert for the product on show, the iPad Pro. The commercial has the high production values and stylishness we’re used to seeing in Apple ads, but the way it depicts the latest tablet has led to plenty of backlash online, including from celebrities.
The ad, which you can see above, shows a giant press being slowly lowered, crushing a number of musical instruments, classical sculptures, books, paints, games, cameras, and more. When it retracts, we see an iPad Pro left in its place.
Apple’s message is obviously that everything being crushed can essentially be replicated using a very thin iPad Pro: reading books, making music, playing games, watching TV, drawing, etc.
